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TSCRA Marketing Panel Includes
Viewpoints On IBP-Tyson Verdict
By David Bowser
AUSTIN — An Alabama jury verdict in a class action lawsuit
against IBP earlier this year remains a hot topic of conversation in
the cattle industry.
In February, the five-man, seven woman jury in Montgomery, Ala.,
reached the conclusion that IBP, now Tyson Fresh Meats, a wholly owned
subsidiary of Tyson Foods, used captive supplies to manipulate the
live cattle market. The judge in the case has yet to enter a judgment
in the case, but this month he ruled that the $1.2 billion damage
figure the jury proposed was excessive.
The impact of the case was brought up before a marketing panel at
the recent Texas and Southwestern Cattle Raisers Association
convention here.
Jay O'Brien, a rancher and cattle feeder from Amarillo, indicated
that he has mixed feelings about packers.
When the packers buy his cattle at low prices, he's less than
thrilled, but when he gets a higher price for his cattle, he's happy.
His concern is with the next phase of the case that has yet to come
to trial. The cattlemen who sued IBP are seeking an injunction to ban
packer ownership of cattle.
"People want to keep packers out of the feeding
business," O'Brien said. "Why do we think one group can get
in, but another group can't? It doesn't make sense. Everyone should
compete on a fair basis. I think the fair basis is the key
point."
How ever the judge finally rules, O'Brien said he thinks the cattle
market will be different.
"Regardless of what comes out," he predicted, "we
probably will change for a while the way we buy cattle. I think it's
incumbent on us to see that the change will be for the better."
Whether the final ruling is considered good or bad by different
groups in the industry, O'Brien said cattlemen need to figure out how
to deal with the judge's decision.
"If we have packers barred from entering alliances, then we
should figure out an efficient way that we can provide them in the
spot market the type of beef they need," O'Brien continued.
"I think we can do it. I think they can do it if they have the
guts to do it."
With a grin, O'Brien said he has to be careful about what he says
because he goes quail hunting with people from the packing industry.
"I'm going to be around them when they have guns," he
quipped.
O'Brien recalled talking with a packer several years ago. The
packer was going on and on about how stubborn producers were and how
they wouldn't provide the right product. O'Brien said he finally told
the man that he was right.
"We're like a lot of mules," O'Brien told the packer.
"When I was a kid they still had a wagon on the ranch in New
Mexico."
The wagon was pulled by mules, and they would get distracted.
"They tended to go off on tangents," he said. "We
had to put blinders on them."
Pulling a couple of dollar bills out of his wallet, O'Brien
continued.
"These packers should recognize that we're mules,"
O'Brien said as he pulled off his glasses and put a dollar bill on
each side of them. "Cattlemen work with blinders."
Putting his glasses back on with the dollar bills shading each
side, O'Brien continued talking.
"Strangely enough," he said, "we work well with
green blinders."
O'Brien opined that if packers would put green blinders on the
producers like the ones on his glasses, cattlemen would go the
direction the packers wanted to go.
The greener the blinders, O'Brien said, the better the cattlemen
will work.
Mike Heard, general manager of Cattle Town Feeders Inc., near
Hereford, indicated he thinks little of the lawsuit, though he hears a
lot about packer concentration.
Heard said over the last couple of years, he's seen a lot of
feedyards change hands in the Texas Panhandle.
"I don't recall the last time I saw a packer buyer purchase
one," Heard said.
Despite the people being forced out of cattle feeding, the industry
continues.
"There's always someone willing to come back in there,"
Heard said, "and buy the feedyard."
He questioned placing controls on what the packer can and can't do.
"From the feedyard's perspective," Heard said,
"maybe it's a valid argument, but the other part is if you were
me, the other guy is usually a cow-calf guy, you're saying we won't
let people out there compete for our cows. It's never made any
sense."
Early in his career, Heard said, he worked for Caprock, which is
part of Cargill, the target of a similar lawsuit. Heard said he
doesn't have anything but respect for Caprock, but he thinks he can do
things more efficiently than they can.
"That's one of the reasons I went into an independent
environment," Heard explained. "I believe in free
enterprise. It doesn't bother me who I'm competing against. I don't
see this as being a factor that's going to get us closer to increasing
demand one way or the other."
Ken Bull, vice president for cattle procurement with Cargill Meat
Solutions-Excel, said packers are already limited by regulations.
"I doubt if there's any industry in agriculture that's
regulated as much as the packing industry," Bull said.
"We've got FSIS (USDA’s Food Safety Inspection Service) in
one part of our plant making sure that food safety is at high standard
and labeling is being done properly. We've got government graders in
another part of our business that are grading the animals. We've got
market reporting that we do on a mandatory basis. We have those
mandatory market report audits that take place to ensure the integrity
of the market data we send in. We have the Packers and Stockyards
Administration, which is the official branch overseeing us and
regulating us from the standpoint of trade and market price. I think
if you believe there needs to be more, then you probably ought to get
a packing plant and see if that's really where you want to go."
He said he's always been intrigued that those who want more
regulation of someone else are the staunchest defenders against
regulations in their own industry.
"That may be a telling point," Bull said.
He said packers have a number of different agencies regulating
them, and the regulators have access to anything and everything on an
on-going basis.
"They have all of our agreements," Bull said. "They
get all of our price data. They get all of our agreement details. It's
to the point where most of the time, we'll go to the Packers and
Stockyards Administration and sit down with them and talk about
marketing alternatives that we're about to change and see if they have
a problem with it."
It's a highly regulated industry, he insisted, one that has people
looking over their shoulders all the time.
"It's to the point where we tend to kid them and tell them
they need to get an office right inside our business and get a
computer terminal and go on about their business," Bull said.
As far as the operation of the packing plants is concerned, Bull
said that can vary significantly, depending upon the plant.
"Obviously, we have a pretty big difference in plants in
Texas. We process about 9500 to 9600 head a day in our Texas plants.
We have plants in Kansas, Colorado, Nebraska. We try to tailor the
branded programs to the cattle that are coming in. We have more of our
CAB and Sterling programs situated in the northern plants. We get a
higher percentage of those animals coming into those plants. In the
southern plants, we get a lesser percentage of the premium animals, so
we went to creating a brand that was more specific to the cattle in
this region. More Select and low Choice type cattle."
A lot of the cattle go into branded products because that means
more money for them.
"On a company basis," Bull said, "probably 35
percent of our carcasses, maybe at times 40 percent of our carcasses,
are eligible to get into a brand."
But the brands don't always take the entire animal, he pointed out.
"Our goal is to get those percentages at a higher level, yet
it is a balance between ensuring that we're able to meet the
commitments to that retailer and have the supply stream coming in the
front," Bull said. "We get some off these cattle that go
into a brand from the spot market. We have a number of alliances and
supplies of cattle specifically earmarked to specific brands."
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