 Deer
season opens this coming Saturday. The date is savored by
many Texas landowners about the same way as a phone call
from the Internal Revenue Service. At T minus six days
and counting, I still saw flatbed trailers with new deer
blinds and corn feeders en route to somebody's back
forty. Nothing like waiting til the last minute, eh?
At many of the landowner meetings I've conducted over
the years, I begin with a "fill in the blank"
examination to find out what the folks on hand know, or
are thinking. My goal at any meeting is to get my
audience to do one thing: think. Especially if it's
outside the box. The last question goes "I think
hunters are the _____". Or, I'll let them use
______-______ if they wish.
You can pretty much pick out those who answer
blankety-blank, and those who want to use four-letter
words. I can read it in their eyes. But there are always
others who give answers claiming that hunters are the
"salvation of ranchers," "keys to keeping
the ranch," or "ticket for me keeping my cows,
sheep, goats, etc." This latter group of ranchers
has begun the transition from being a wildlife
"miner" to a wildlife "manager."
Similarly, they have discovered that the key to making a
profit in a wildlife enterprise is largely dependent upon
themselves becoming people-tolerant, if not people-savvy.
The lack of suitable "people skills" is an
Achille's heel for many ranchers, at least relative to
hunting enterprises.
I've interacted with a lot of hunting lessors and
landowners over the last 15 years. Unashamedly, I've used
some of those whom I consider the best on various
educational programs over the years. I figure Henry Welge
of Doss and Forrest Armke of Melvin probably deserve at
least a 25 percent appointment with Texas A&M for all
the programs they've given over the years. Unlike some
others with whom I've worked, Welge and Armke don't mind
sharing their trade secrets. Let's examine their
strategies.
Henry Welge is a Deutch Will (would that be Wilhelm?)
Rogers. I first heard Henry speak in 1981 at a conference
in San Angelo (I was a graduate student at the time). He
impressed me then with his charm and savvy, and his
ability to get people to laugh. Years ago I adopted a
philosophy by a guy named Alfred Smith. Smith said,
"if you can make a person laugh, you can make them
like you, and believe you, and trust you." Welge
uses such a strategy adeptly. He could sell fire ants to
nursery schools.
I've probably used Henry on at least 20 programs over
the last 15 years; I don't think he's ever turned me
down, not even once. And he's still telling mostly the
same stories that I heard back in 1981; and they're still
making people laugh ... and think. I don't mean to imply
that Henry isn't making professional developments, for he
is. He's a student at every workshop where he makes a
presentation.
Perhaps my favorite Welge-ism stems from the time he
was helping his daughter work on her fifth grade book
report. The subject? Wildlife management, of course. But
when the daughter asked her father how to spell wildlife
management, Henry paused for a moment and then spelled
very deliberately "w-o-r-k." One doesn't get to
the point where Henry is any other way. As somebody so
aptly said, "the only place where success comes
before work is in the dictionary."
Forrest Armke reminds me a little of another Forrest
... Forrest Gump. And I mean that as a great compliment
(Forrest Gump is my favorite movie!). Matter of fact,
straight to the point, and with a country charm that you
can't help but embrace. When he talks, people listen.
I first met Forrest back in June 1987. I had just
signed on with Texas A&M and my first big assignment
was to work with my former employer, Oklahoma State
University, to produce a video teleconference on lease
hunting enterprises. The television producer, Ron
Dahlgren from OSU, was a former colleague. Ron brought a
cameraman down and I got them lined up with seven
ranchers who would discuss the ins and outs of the
hunting lease business.
A fellow named Forrest Armke was our first
appointment. As we pulled through the cattleguard to
Forrest's house at the Ford Ranch near Brady, I remember
telling Ron that I didn't know Armke from Adam, and
didn't have a clue what kind of interview we'd get. I
assured him we'd have six more to choose from. When he
saw Forrest walk out with his flat-brimmed straw hat on,
Ron wondered if it might not be best just to say hello
and head on down the road to the next appointment. But
since we were there, we wired him up with a microphone
and rolled some videotape. WOW ... the sound bytes began
to flow ad libitum.
An hour later, we left headed for our next
appointment. As we crossed the cattleguard leaving the
ranch, Ron and I looked at each other simultaneously and
asked the other, "why did we schedule six more
interviews?" Hence my admiration of Forrest as a
speaker, and a manager, and a person.
Put Forrest Armke on a panel discussion with any
audience anywhere from Mason to Manhattan, and you'll
probably have disappointed panelists on your hands.
Forrest will get all the questions. He will have the
audience eating from his hand like Hereford cows going
for cottonseed cake on drouth-stricken range. All in a
very nonthreatening manner with a demeanor that draws out
questions like Campho-phenique draws out the itch on a
chigger bite.
Ben Franklin once said that "every man I meet is
in some way my superior, and if I will listen to them, I
can learn from them." Most of the education I've
earned thus far comes from listening to folks who've
"been there, done that." When it comes to being
Der Deerhuntermeisters, Welge and Armke are definitely
Boone and Crockett. I sincerely thank both of them for
the sacrifices they've made in educating landowners.
If you ever get a chance to hear Armke and Welge,
you'll be better off for it. But don't call and ask them
to be a speaker on one of your programs; or at least
don't tell them that I mentioned their names. These
horses need a well-deserved rest.
Besides, I want to save them for programs that I've
got a hand in!
|