Beef Demand Remains Strong Leading Into Summer Season

AUSTIN — (TBC) — From the meat case to the dinner table, today’s consumer choices are shaping the future of beef demand. The latest “Power of Meat” study sends a clear signal: consumers are still showing up for beef despite higher prices.

OSU’s Beef Center Of Excellence To Help Secure Future Industry

By Mandy Gross — Oklahoma StateSTILLWATER — “Beef. It’s What’s for Dinner.”            The iconic American marketing campaign, launched in 1992 to promote beef consumption, captured the attention of audiences nationwide.

Hungate Fire Burns 34,000 Plus Acres

CANYON, Tex. — A late-afternoon isolated thunderstorm that produced frequent lightning and high winds is suspected to be the cause of the Hungate fire that has burned over 34,000 acres.            Damage to structures from the Panhandle fires that continue to burn has not been assessed.

Researchers Get More CWD Funding From USDA

WASHINGTON — (USDA) — The U.S.

Movement Restrictions Lifted On Pseudorabies Infected Herd

WASHINGTON — (USDA) — Following the April 30, 2026 confirmation of pseudorabies in a small commercial herd in Iowa, USDA’s Animal and Plant Health Inspection Service (USDA-APHIS), in coordination with the Iowa Department of Agriculture and Land Stewardship (IDALS), has lifted movement restrictions...

Death Notices

Dee Sims— 83 —May 13, 2026San Angelo / Frost, Texas - - - - - - - - - - - - - - - - - - - - -Paula Dee Moorman SimsMay 17, 2026San Angelo / Frost, Texas 

Steer Wrestler, Traver Johnson Takes Win At Redding Rodeo

REDDING, Calif. — (PRCA) — Traver Johnson entered the 2026 PRORODEO season with big aspirations.            Johnson, the reigning Steer Wrestling Rookie of the Year, was intent on making his first National Finals Rodeo appearance as a sophomore.

Hindsights

70 YEARS AGO            Brown & Tovrea of Dalhart bought 127 steer yearlings weighing 490 pounds from Joe Scott, also of Dalhart, at $18.25, trucked 10 miles and shrunk two percent.